The idea behind the project is to place outside products sold by the Expò company. A façade consisting essentially of large porcelain stoneware-ivory slabs, undergoes a double interference. A large strip of blue sheet metal engages the facade throughout its length; an alternating game between shiny and opaque slabs creates soft chromatic variations. During the night the lighting is concentrated inside the metal profile, a re-look of the company symbol.
Program
Façade renovation in the Expò showroom expo in Civitavecchia
Design
Paolo Marcoaldi
with Armando Iacovantuono
Client
Aquilanti SPA
Dates
September/November 2012